Articles > Popular publications > PR Newswire press releases > October-December 2006 > Tuesday, October 17

Article: Levi Strauss Europe to Launch Mobile Phones and Mobile Phone Accessories Under Licensing Agreement With Modelabs Group.

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PR Newswire
Article date:
October 17, 2006
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BRUSSELS and PARIS, October 17 /PRNewswire-FirstCall/ -- Levi Strauss Europe and Modelabs Group announced today an exclusive licensing agreement to design, produce, market and distribute a range of mobile phones and mobile phone accessories for men and women under the Levi's(R) brand label in 2007.

Drawing its inspiration from the iconic roots of the Levi's(R) brand, the collection will be a youthful and sexy take on the brand heritage: denim, rivets and the arcuate.

"The line of Levi's(R) branded mobile phones and mobile phone accessories will mirror the brand values in terms of innovation, design, quality and craftsmanship. ModeLabs Group has ... 







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