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Article: CEA research finds multi-room audio systems receive high recommendations from owners.(MARKET INTELLIGENCE)
- Article from:
- Home Networks
- Article date:
- April 1, 2006
CopyrightCOPYRIGHT 2006 Information Gatekeepers, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Owners with state-of-the-art multi-room audio systems are more satisfied and likely to recommend the systems to others than those with less superior systems, according to a study recently released by the Consumer Electronics Association (CEA).
The new "Multi-Room Audio Systems: A Detailed Look at Owners and Prospects" study also found that 72 percent of multi-room audio system owners would recommend them to their family and friends and that 81 percent of owners would re-purchase them if they moved.
The study was conducted among 480 owners of multi-room audio systems and 530 non-owners who are likely to purchase a multi-room audio system in the next 12 ...