Article: Radio advertising market research.

M2 PRESSWIRE-19 October 2006-Ofcom: Radio advertising market research(C)1994-2006 M2 COMMUNICATIONS LTD

RDATE:19102006

Ofcom today published research into the radio advertising market. The research assesses the competitive constraints on radio advertising and explores the extent to which the pricing of radio advertising is influenced by the pricing and availability of alternative advertising platforms such as local or regional newspapers.

The Competition Commission last examined the radio advertising market in April 2003. Since that point, the commercial radio industry has experienced a decline in advertising revenue.

The research will ...

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