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Article: ARGOS: The convenient catalogue.
- Article from:
- Marketing Week
- Article date:
- October 19, 2006
- Author:
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A newly demerged Argos is exercising its freedom by opening a chain of 'convenience stores' as it battles to remain the UK's number one non- food retailer. By Ian McCawley
The completion of Argos' separation from former parent company GUS last week has led retail experts to speak of the brand being "set free".
Argos and Homebase have been spun off together as Home Retail Group, and their financial performance will now be distinct from that of data specialist Experian - the other part of GUS to be demerged. This financial freedom, says Argos managing director Sara Weller, "will make the line of connection between... Argos and the share price more ...