|
|
Article: DMA revamps show with new, renamed tracks; In-depth research prompts changes that emphasize measurement, return on investment.(Special Report: Direct Marketing)(Direct Marketing Association)
- Article from:
- BtoB
- Article date:
- October 9, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: CAROL KROL
Sir Richard Branson, the flamboyant chairman of U.K.-based Virgin Group of Cos., may be getting top billing as a keynote speaker at next week's Direct Marketing Association annual conference (Oct. 14-19) in San Francisco, but analytics takes center stage in the educational sessions at this year's confab.
Measurement has always had a spot in the traditional direct marketer's tackle box, but now that major marketers have increasingly trained their eyes on it, measurement and ROI have gone mainstream, rising to the surface as one of the most important-and vexing-issues for marketers today.
More than half of marketers (53%) say ...
Related newspaper, magazine, and journal articles:
|
|
Article: Direct Marketing Advertising Expenditures Account ...
US Fed News Service, Including US State News;
October 13, 2008 ;
700+ words
...The Direct Marketing Association issued the following news release: The Direct Marketing Association (DMA) today released The Power of Direct Marketing, an annual forecast of direct marketing's economic impact on the US economy, including ...
|
|