Article: Babcock & Jenkins focuses on database-driven marketing; Runner-up Direct Agency of the Year.(Special Report: Direct Marketing)

Article: Babcock & Jenkins Names Charlie Baker as Chief Executive ...
Business Wire;  December 18, 2000 ;     700+ words ... ... company's next wave of growth. About Babcock & Jenkins Babcock & Jenkins ((http://www.bnj ... systems. By unifying traditional print direct mail and electronic marketing, Babcock & Jenkins deploys a technology ...

Article: Women Are Filling Coffers of Female Candidates; Nominees Build ...
The Washington Post;  October 22, 1992 ;     700+ words ... ... success for the most part to national direct-mail appeals to female donors. While it ... groups, according to Roger Craver, a direct-mail fund-raiser for Boxer and some abortion ... Malcolm said. "So women rely on direct mail, which is very expensive. That's ...

Article: Ignorance Is Bliss? No, Says Michigan League.(Alan ...
Credit Union Journal;  July 11, 2005 ;     700+ words ... ... Michigan league has found that for all the direct mail pieces, lobby brochures and member newsletters ... marketing dollars to be on TV," noted Alan Babcock, executive director of the Michigan ... aggressive television and radio spots, Babcock said. MCUL is offering $1 million to ...

Article: Parties Go Different Ways in Donations; Democrats Pursue `Soft ...
The Washington Post;  July 23, 1993 ;     700+ words ... ... bill. The Republican National Committee raised $19 million in the same period, nearly 70 percent in small donations from direct mail appeals that attack the Clinton economic plan. Federal Election Commission records show that the RNC was in better shape ...

Article: Direct Mail Helps Increase In-Store Visits from ...
Business Wire;  February 7, 2005 ;     700+ words ... ... reveals that 24 percent of adults who read direct mail have visited a store in the past 90 days, prompted by receiving a retailer's direct mail piece (See Figure A). "With the ... have become more receptive to using direct mail to obtain this information, and it ...

Article: Direct mail - is it taxable?(state sales and use ...
Journal of State Taxation;  June 22, 2002 ;     700+ words ...The taxation of direct mail materials is a frequently litigated ... producer/printers with respect to the direct mail items distributed in their states ... they are considered the consumers of direct mail; states assess producers/printers ...

Article: Direct mail-an effective and growing media
GATFWORLD;  September 1, 2003 ;     700+ words ... ... PIA members print materials specifically designed for direct mail pieces and many depend on direct mail printing for a sizable portion of their sales. GATF/PIA estimates that direct mail printing accounts for approximately $30 billion in printers ...