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Whittle shuts down Special Report network. (Whittle Communications L.P.)
- Article from:
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Folio: the Magazine for Magazine Management
- Article date:
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April 1, 1994
- Author:
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Copyright informationCOPYRIGHT 1994 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Whittle Communications LP has halted the operations of its Special Report network for doctor's waiting rooms. The move is expected to result in the laying-off of almost 150 staffers. Whittler has instead chosen to focus on its other electronic properties, such as Channel One and the Medical News Network. Although the company considered Special Report a novel way of securing a captive audience when it was launched in 1988, the division was not able to produce profits within a three-year period.
Whittle Communications has reached yet another crossroads. Six years after launching its Special Report network for doctors' waiting rooms, the Knoxville, Tennessee-based company has suspended the ...
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