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Article: The changing face of custom publishing.
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- April 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While the entry of major players into the field is helping legitimize custom magazines, the real innovations are coming from smaller publishing companies.
If you're shopping for a new house in Cleveland and stop by Realty One, the agent will give you a copy of Buying, Selling & Owning Your Home as a gift. With Realty One's name on the cover and the agent's photo and personalized message inside, Your Home is 200 glossy pages of precisely the kind of information home buyers need. If you're thinking of relocating to Boston and contact Carlson Real Estate, you'll be sent a copy of Your Home, with Carlson's name on the cover and one of its realtor's pictures inside. ...