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Article: Carphone: free broadband uptake higher than expected; but it's losing money.(Carphone Warehouse Group PLC)
- Article from:
- The Online Reporter
- Article date:
- October 14, 2006
CopyrightCOPYRIGHT 2006 Rider Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Carphone Warehouse, the mobile phone retailer that's offering free broadband to its subscribers, faces an operating loss of 70 million [pounds sterling] ($129.7 million) in 2007, compared to the 50 million [pounds sterling] ($92.7 million) it had forecast last April. It turns out that the company's offer of "free" broadband offer has resulted in a higher-than-expected uptake. That's forced the company to hire hundreds of additional employees in its call centers.
Carphone CEO Charles Dunstone is expected to issue a statement later this week.
The company's offer is free broadband for any subscriber paying more than 20 [pounds sterling] ($37) per month for ...