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Article: South Carolina FCU Re-Brands.(Brief article)
- Article from:
- Credit Union Journal
- Article date:
- October 23, 2006
CopyrightCOPYRIGHT 2006 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NORTH CHARLESTON, S.C. -- South Carolina FCU unveiled a major multi-media marketing and re-branding campaign under the tagline, 'Life Simplified.'
The campaign includes an enhancement to the current $1 billion-credit union's current brand identity and rollout of a series of television, radio, outdoor, online and print advertising that will run in all of its markets.
Recognizing that South Carolina Federal's members come from all walks of life, new broadcast, print, outdoor and online ads will use the metaphor of "shoes" to convey how the credit union has supported its members at every step of their lives-whether they are pursuing higher education, ...