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Article: A GILDED STAGE FOR LUXURY PLAYERS.(Industry overview)
- Article from:
- WWD
- Article date:
- October 20, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Nina Jones
LONDON - Fashion and luxury companies aren't linking only with the art world in the drive to raise their brand profiles - literature, theater and architecture also are benefiting from their largesse.
Smythson, Tiffany & Co., Montblanc and Krug are among the players aligning themselves with high-brow events or institutions both to appeal to existing customers and to tap into a potential new audience.
"We're always looking for opportunities to get our brand in front of a discerning, sophisticated audience," said Paddy Byng, chief executive officer of the stationery and leather goods brand Smythson.
Earlier this year, ...