Article: The Curtain Rises on Sony's New SXRD 4k Digital Cinema Projector.

Newest System Designed for Commercial Movie Theaters

ORLANDO, Fla., Oct. 24 /PRNewswire/ -- Sony is expanding its line-up of 4K Silicon X-tal Reflective Display (SXRD(TM)) digital cinema technologies with a new 18,000-lumen* projector here at ShowEast this week.

Successfully demonstrated as a prototype earlier this year during industry 4K screenings of "The Da Vinci Code," the new projector, model SRX-R220, will begin shipping to customers in early 2007. Designed for digital projection in a commercial movie theater, the projector is capable of displaying 2K and 4K content on screens 55 feet or larger.

The new model joins Sony's growing family ...

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