Article: An evaluation of the social desirability of prosocial self-other allocation choices.

THEORETICAL AND EMPIRICAL ANALYSES of social choice behavior have provided strong evidence for the presence of stable individual differences, or social value orientations, in actors' preferences among various self--other outcome distributions (Kelley & Thibaut, 1978; Kuhlman, Camac, & Cunha, 1986; Mac-Crimmon & Messick, 1976; McClintock, 1977; McClintock & Liebrand, 1988; Platow, McClintock, & Liebrand, 1990). Three such individual differnces have received considerable attention. These are: (a) the orientation to obtain the greatest amount of resources for self, independent of the outcomes to other (i.e., strict own gain), an individualistic social value; (b) the ...

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