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Article: Red Lobster's makeover: Darden Restaurants' seafood chain charts a new course to boost sales.
- Article from:
- The Orlando Sentinel (Orlando, FL)
- Article date:
- October 27, 2006
CopyrightCOPYRIGHT 2006 The Orlando Sentinel. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mark Chediak
Oct. 27--Red Lobster, once synonymous with endless fried shrimp specials and bottomless buckets of crab, is in the midst of a multiyear makeover designed to further nudge the seafood chain away from its hush puppy roots. Earlier this week, Red Lobster, owned by Orlando-based Darden Restaurants Inc., said it will expand its fresh fish offerings, launch a redesigned menu and offer dishes with new flavors ranging from a creamy honey BBQ sauce to a sweet and spicy glaze. "In essence, we're looking to give customers fine dining quality food at about half the price they would pay at a fine dining quality restaurant," said Kim Lopdrup, ...