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Article: Chuck E. founder smells aging Cheese: He wonders if chain needs new recipe.(Company overview)
- Article from:
- The Dallas Morning News (Dallas, TX)
- Article date:
- October 29, 2006
CopyrightCOPYRIGHT 2006 The Dallas Morning News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Karen Robinson-Jacobs
Oct. 29--Serial entrepreneur Nolan Bushnell founded the Chuck E. Cheese's chain of pizza and playland restaurants nearly three decades ago.
Now, he wonders aloud whether the Cheese has aged well. "Chuck E. Cheese's should be an innovative entertainment place," said Mr. Bushnell, who launched Chuck E. Cheese's Pizza Time Theater in 1977, about six years after founding video game pioneer Atari Corp. "It's still animals, attractions, the ball crawl. I don't see a lot of innovation or change. I think it's gotten a little stagnant." Mr. Bushnell, 63, hasn't had anything to do with running the business since 1983. The ...