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Article: Pizza Hut 'first' brand to launch YouTube channel.
- Article from:
- Marketing Week
- Article date:
- October 26, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Pizza Hut is to become the first UK brand to launch a channel on social networking site YouTube.
The company will use the channel, Top That TV, to promote its new pizza Cheesy Bites. People are encouraged to upload their "cheesiest" videos to the site and the best clip each week will win #100 of Pizza Hut vouchers.
The deal with YouTube was planned and negotiated by Starcom, with advertising agency Wieden & Kennedy (W&K) providing the creative work.
Pizza Hut marketing manager Darrell Wade says: "We're the only restaurant business in the UK engaging with consumers in this way, and our aim is to build stronger relationships with teenagers ...