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Article: ATOC to start selling discount railcards online.(Association of Train Operating Companies contracts with Craik Jones Watson Mitchell Voelkel)(Brief article)
- Article from:
- New Media Age
- Article date:
- October 26, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Association of Train Operating Companies (ATOC) has begun selling its three discount railcards online and has appointed integrated agency Craik Jones Watson Mitchell Voelkel to drive traffic to the sites.
The campaign features cartoon-like animations struggling up a hill on a railway handcart. The ads feature the strapline 'There's an easier way to save money on rail fares'.
Three different animations were created for each card; the Young Persons railcard for 16-25s, the Family Railcard for those with children and the Senior Railcard for the over 60s.
The ads will appear on train operating websites including Virgin Trains and South ...