Article: CADBURY SCHWEPPES PLC - Product Launch.

 
  30th October 2006 
 
CADBURY SCHWEPPES ENTERS UK CHEWING GUM MARKET 
 
Cadbury Schweppes, the world's and UK's largest confectioner, today announces 
it is to enter the UK chewing gum market in the first half of 2007 with the 
launch of Trident, the world's fastest growing gum brand. 
 
The launch underpins Cadbury's confidence in the global success of Trident 
which grew by more than 20% last year and is the world's second largest chewing 
gum brand. Cadbury Schweppes holds the second largest gum share in the world at 
26% and has the number one position in 18 of the top 50 gum markets. 
 
Cadbury ...

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