|
|
Article: Ethnic skin care: ethnic skin care companies tap into a growing market with new products and advanced ingredients.
- Article from:
- Household & Personal Products Industry
- Article date:
- October 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
WITH MORE MONEY IN THEIR POCKETS, it's clear that the ethnic population is ready to shop; but are marketers ready for them? Once considered to be a niche market, personal care companies now recognize the growth that the ethnic segment is experiencing and creating new products to capitalize on this increasing opportunity. With Hispanic purchasing power topping $736 billion, African-American reaching $761 billion and Asian climbing to $397 billion last year according to Packaged Facts, a unit of Market Research.com, marketers are finally taking real notice of these often-neglected segments of the population. And with Hispanic and African-American purchasing powers expected ...