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Article: Scholastic Coach, 75 years of leadership and service.(Company overview)
- Article from:
- Coach and Athletic Director
- Article date:
- October 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Scholastic, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the summer of 1931, a 28-year-old camp counselor, baseball referee, and sportswriter for the New York World joined Scholastic to start its second magazine--Scholastic Coach. Jack K. Lippert, who possessed enough charismatic enthusiasm to inspire thousands of American coaches, thus started a 58-year career with Scholastic, primarily as Editor in Chief and Publisher of its magazines, supporting his lifelong colleagues and friends, M.R. "Robbie" Robinson, founder of Scholastic in 1920 and G. Herbert McCracken, an all-American athlete who became a great ad salesman and publisher of Coach and of Scholastic.
In Coach, Lippert, with photographer Owen Reed, pioneered ...