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Article: Quick Hits.(Conference Board 's Consumer Internet Barometer survey)(Survey)
- Article from:
- Multichannel News
- Article date:
- October 30, 2006
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By Staff
Survey: 1 in 10 Surfers Cruise to Online Video
Staff
New York - A new survey said about one in 10 U.S. online consumers now watches television broadcasts online, mostly for convenience and to avoid commercials. The Conference Board 's Consumer Internet Barometer survey of 10,000 households across the country said respondents mostly were still watching as much television on the TV screen as they had been, despite adding some online viewing to the mix.
Three out of four online views said their traditional TV-viewing habits haven't changed, while a small percentage said it had decreased and a smaller number said it had increased, ...