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Article: Monday Night Mastery.(ESPN's 'Monday Night Football' show draws highest viewership)
- Article from:
- Multichannel News
- Article date:
- October 30, 2006
- Author:
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Mike Reynolds
ESPN, Football Set a Basic-Cable Viewership Benchmark
In the end, Tiki Barber, Terrell Owens and Bill Parcells tackled Al Gore, Ross Perot and Larry King.
After coming come close on a couple of other occasions, ESPN's Monday Night Football juggernaut finally reached the top of basic-cable viewership, scoring the largest audience in the medium's history on Oct. 23, when the New York Giants 36-22 victory over the Dallas Cowboys scored with 11.8 million households.
That performance eclipsed the record held by the North American Free Trade Agreement debate between then Vice President Al Gore and Perot that aired on CNN's ...