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Article: Marketing support: Shari's supplier partners help make the family chain's new-product rollouts a success.(Supply Side)(Shari's Restaurant and Pie Bakery)(Company overview)
- Article from:
- Chain Leader
- Article date:
- October 15, 2006
- Author:
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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David Archer ticks off the ways Shari's Restaurant's suppliers have helped the 98-unit family-dining chain build customer traffic. There's the appetizer manufacturer that provided a host of prizes for servers who sold a new line of menu items. Then there's the company that came in to help upgrade the coffee program, helping to train staff on new equipment and sales techniques.
But the example the vice president of marketing calls turnkey for Shari's comes courtesy of the supplier of its quiche filling.
Let Them Eat Quiche
The chain introduced quiche to the menu in May. The Classic Quiche features a variety of flavors including Lorraine, cheese ...