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Article: From Hollywood to Tokyo: resolving a tension in contemporary narrative cinema.
- Article from:
- Film Criticism
- Article date:
- September 22, 2006
- Author:
CopyrightCOPYRIGHT 2006 Allegheny College. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By the mid to late 1970s hypertrophic B-movies like Jaws (1975) and Star Wars (1977) became an economic force in Hollywood. Their skew toward a younger audience, the increased financial stakes associated with their inflated production costs, the enormous success of product tie-ins as additional revenue streams, and the growth of market research as a guiding force in corporate America led to an expanded role of marketing considerations in the Hollywood development process. Subsequent changes in distribution technology encouraged younger audiences to treat film as only one aspect of a multifaceted media stream--including cable television, internet, and interactive ...