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Article: Is paying for media coverage ever ethical?(global perspectives)
- Article from:
- Communication World
- Article date:
- November 1, 2006
CopyrightCOPYRIGHT 2006 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In some countries, it is acceptable for PR practitioners to pay a journalist to write positively about a client. For this issue, we asked our readers whether they think paying for media coverage is unethical, and whether the culture of a particular country factors into their opinion.
Australia
Paying for editorial coverage is always undesirable. But it's right to acknowledge that local cultures and customs can sometimes make this position problematic. If you are operating in a location where it's considered acceptable--or even necessary--to pay for coverage, you should at least seek to ensure that the payment is openly acknowledged in the article or ...