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A new method that can add value.(Vertical Market Innovation process adopted at Weiler Corp.)
- Article from:
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Industrial Distribution
- Article date:
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November 1, 2006
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Copyright informationCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Chris Weiler
Here is one proven approach that can be a useful value-add tool for distributors and their end users
Much has been said in recent years about creating value-added solutions for end user customers. One way that "value" is usually achieved is by lowering an end user's total cost through improved productivity.
Working with end users one at a time and creating a custom value-added solution is time consuming, expensive and potentially may not be cost-justified--especially for small to medium sized end users.
One approach we use at Weiler is the Vertical Market Innovation process. This process creates product solutions designed for a specific ...