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Article: Sony Ericsson top marketing reshuffle.(Dee Dutta, Ben Padley )
- Article from:
- Marketing Week
- Article date:
- November 2, 2006
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Sony Ericsson has handed overall control of marketing to Dee Dutta, the global head of marketing, in a restructure following the departure of Jan Wareby.
Dutta previously reported to Wareby, who was executive vice-president and head of sales and marketing. Wareby is moving to Sony Ericsson's co- parent Ericsson as senior vice-president and head of the multimedia business unit in the New Year (MW September 21).
Wareby's role will be split between Dutta and Anders Runevad, the president of Ericsson Brazil, who will take over as as executive vice- president and head of sales on January 1. It is thought that both will report to Sony Ericsson president ...