Article: Silence on spinach.

Food stores playing it safe on spinach missed an opportunity to show their shoppers that they were on top of the situation and really concerned about it.

In spite of days of front-page publicity, over a third of the shoppers we polled knew nothing about the spinach recall a week after it happened, even though it was still making daily news and talk shows. There are just too many headline stories these days, and a national recall isn't as powerful as it was when just about everyone read newspapers or watched network television.

Among those who did hear about it, ten percent were concerned enough to avoid all spinach, all packaged salads, or all salad ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!