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Article: Wildflowers, grapefruit plant seeds for blooming Borrego. (Borrego Springs, California tourist industry)
- Article from:
- San Diego Business Journal
- Article date:
- April 4, 1994
- Author:
CopyrightCOPYRIGHT 1994 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Spring has sprung and, in Borrego Springs, that means wildflowers and grapefruits.
Gilroy has garlic, Indio has dates, Calaveras County has jumping frogs. Borrego, an unincorporated desert hamlet 90 miles northeast of San Diego, is known for its grapefruit.
But tourism is its main industry.
The fifth annual Grapefruit Festival will be held next week in Borrego Springs.
It is one of several events that promotes tourism, the $5.1 million backbone of Borrego's economy, according to the 500-member Borrego Springs Chamber of Commerce.
The Grapefruit Festival is sweetened by a variety of events to attract tourists: art exhibits, entertainment, ...