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Article: Visit London to add direct hotel booking in major site redesign.(Brief article)
- Article from:
- New Media Age
- Article date:
- November 2, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Visit London, the organisation pro-moting the UK capital to visitors, is planning a radical overhaul of its web operations, including offering visitors the ability to book hotels directly.
The site currently works with affiliate partners to provide accommodation services, but will introduce a new booking system next spring that bypasses that market.
"We have affiliate relationships for ecommerce at the moment," said Josephine Adams, director of digital at Visit London, "but we'll be launching a platform to let visitors book direct with accommodation providers."
Other changes being made to the site by an in-house developer team include an ...