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Article: Click Forensics 4.5 Helps Advertisers Monitor Online Campaigns for Affiliate-Based Click Fraud.
- Article from:
- Business Wire
- Article date:
- November 6, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Enhancement Allows Agencies and Online Advertisers to Better Optimize Pay-Per-Click Advertising Spending
NEW YORK -- At the Ad:Tech 2006 Conference at booth #1114, Click Forensics, LLC today unveiled a new version of its enterprise-class click fraud detection service, Click Forensics[TM] 4.5 for Enterprise. The updated version includes a number of new features that allow advertisers for the first time to distinguish the click fraud rates of pay-per-click (PPC) campaigns that run on search engine sites and their affiliate properties, allowing them to adjust their campaign spending to maximize return on investment.
Many of the new capabilities ...