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Article: Sony Electronics Announces United States Creative Agency-of-Record.
- Article from:
- PR Newswire
- Article date:
- November 6, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Alliance Between Omnicom's BBDO and 180 Will Create 'Team Sony'
SAN DIEGO, Nov. 6 /PRNewswire/ -- Sony Electronics Inc. today announces BBDO New York and 180 will serve as its creative agency-of-record for marketing communications needs. Dubbed "Team Sony," the alliance will develop integrated strategies, programs and marketing materials for Sony Electronics' core products.
"The partnership gives Sony Electronics a unique opportunity to work with some of the industry's most creative minds," said Mike Fasulo, chief marketing officer, Sony Electronics Inc.
BBDO Worldwide is Omnicom's largest agency network with 287 offices in 77 countries. ...