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Article: Lake County growers have commission of their own. (Lake County Winegrape Commission)
- Article from:
- Wines & Vines
- Article date:
- March 1, 1994
CopyrightCOPYRIGHT 1994 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Establishing a wine region in the 1990s takes more than vineyards. The diversity of grape sources available to wineries today demands that wine regions market themselves to gain competitive advantage. That's why, in 1991, the growers in Lake County, Calif., took the unusual initiative of creating an organization to represent their grapes in the marketplace; the Lake County Winegrape Commission.
"Lake County can match quality with any viticultural region in California, but remains pretty much unrecognized as a source of premium grapes," observed Shannon Gunier, executive director of the Lake County Winegrape Commission. "Our goal is to put Lake County grapes on the ...