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Article: Nissan Titan Delivers the 2007 Trophy in "Chase for the Heisman" Marketing Campaign.
- Article from:
- Business Wire
- Article date:
- October 20, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fans Invited to Cast Their Vote Online for the Winner and Strike their Best Heisman Pose
NASHVILLE, Tenn. -- Today, Nissan North America, Inc. (NNA) announced its marketing plans for title sponsorship of the most sought-after award in collegiate sports: The Heisman Trophy. Inspired by the fierce competition from the players and the fan's passion for the game, the fully integrated marketing campaign showcases the durability and strength of the 2007 Nissan Titan while posing the all-important question, "Who Wants It?"
Nissan's "Chase for the Heisman" campaign is a cross-platform marketing initiative designed to engage college football fans at every point ...