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Article: Est?e Lauder introduces PURE WHITE LINEN.(launch of new fragrance)
- Article from:
- Middle East
- Article date:
- November 8, 2006
CopyrightCOPYRIGHT 2006 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Pure White Linen carries on that tradition of transporting us to a perfect, sunny spring day-- one that is exquisitely beautiful and stunningly tranquil. But it was designed to remind us that we can live in those perfect moments all year round. "We wanted to create a fragrance that reflected what casualness and luxury means today," says Aerin Lauder, senior vice president Global Creative Directions, Est?e Lauder. To that end, Pure White Linen embodies the spirit and inspiration for the classic brand but it is a thoroughly modern interpretation.
White Linen was one of Mrs. Est?e Lauder's favorite fragrances. When she introduced this fresh floral in 1978, it was ...