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Article: Yahoo! Makes Strategic Investment in Right Media.
- Article from:
- Business Wire
- Article date:
- October 17, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Yahoo! to Join Right Media Exchange to Offer Non-Premium Inventory to Marketers
SUNNYVALE, Calif. & NEW YORK -- Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, and Right Media Inc., creator of the Right Media Exchange, today announced that Yahoo! has made a strategic investment to acquire a twenty percent stake in Right Media. Yahoo! will also join the Right Media Exchange to offer advertisers the ability to bid on Yahoo!'s non-premium inventory through an open and transparent marketplace.
"Yahoo! believes an open and transparent ad exchange is an innovative new distribution channel for non-premium inventory and encourages competition in ...