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Article: IODA and Kiptronic Announce Partnership to Drive Independent Music Promotion.
- Article from:
- Business Wire
- Article date:
- October 11, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Combination Will Provide Geo-Targeted Promotional Options to Bands and Labels in Podcasts
SAN FRANCISCO -- Kiptronic, a leading ad marketplace for the podcasting industry, and IODA Co the global leader in digital distribution, marketing, and technology solutions for the independent music industry Co announced today a partnership to deliver promotional opportunities to artists and record labels via podcasts.
Kiptronic will provide a customized version of the Kiptronic Podcast Marketplace[TM] for use by IODA and its stable of more than 2,700 independent record labels and over 600,000 artist tracks.
Through use of the Kiptronic Podcast ...