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Article: News Corporation and Panasonic Join Forces to Program Astrovision Screen in Times Square.
- Article from:
- Business Wire
- Article date:
- October 10, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- News Corporation today announced the launch of its live programming on the giant Panasonic Astrovision Screen prominently located at One Times Square. News Corporation assumed control of the screen's content from NBC on October 1, 2006. Panasonic Corporation of North America became a sub-lessee of the screen under News Corp.'s 10-year lease agreement with One Times Square.
This new venture combines News Corporation's premier news, sports and entertainment content with Panasonic's world-class video technology to raise the bar for exciting visuals and graphics seen by millions of Times Square visitors every year.
News Corp., using Panasonic's ...