|
|
Article: Allurent Partners with Omniture to Empower Online Retailers to Measure the Value of Rich Internet Applications.
- Article from:
- Business Wire
- Article date:
- October 10, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Allurent and Omniture Deliver the Most Comprehensive Internet Retail Measurement and Optimization Tools
CAMBRIDGE, Mass. -- Allurent(TM), the Rich Internet Applications for Commerce company, today announced that it has partnered with Omniture (NASDAQ: OMTR) to help online retailers measure the real value of their online stores by providing improved analytics for RIAs. The integration of Allurent's product suite with Omniture ActionSource[TM] will help online retailers measure and report on the rich media on their sites.
As rich media becomes an increasingly important way for retailers to differentiate their online stores and enhance the customer ...