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Article: Cottage cheese: down, but not out.
- Article from:
- Dairy Foods
- Article date:
- March 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cottage cheese--the "diet food of choice" for women of an earlier generation--has not even crossed the lips of many of today's health-conscious women. That is a harsh assessment, but it gets to the point. Marketers have only appealed to women on diets and they haven't put much energy into that appeal.
Per-capita sales today are barely more than half what they were at their peak: 5.4 lbs. per capita in 1972. Then, cottage cheese was the ultimate diet food. Add a leaf of lettuce and some canned cling peach slices and dieters loved it--for awhile. But cottage cheese gets pretty boring meal after meal after meal, so dairies made some feeble stabs at variety--adding fruit ...