Article: lucy Celebrates Breast Cancer Awareness Month with the Pink + Orange Challenge.

lucy Encourages Consumers to Get Involved and Show Support Through Photo Contest

PORTLAND, Ore. -- In today's fashion world, it's often hard to make the proper statement. What's the new black? Is red the new yellow? Now, lucy, a Portland-based lifestyle apparel company specializing in women's activewear, has stepped up to help women make a powerful fashion statement. They are matching pink and orange in support of breast cancer research and awareness; it's a fashion statement of purpose.

This October, lucy is empowering their customers, friends and families to fight breast cancer by submitting a photo of how they match pink and orange together. lucy ...

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