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Article: Alpine Bank Acquires Saylent's Y-Debit Solution to Manage Debit Cards; Increase Debit Card Loyalty Program.
- Article from:
- Business Wire
- Article date:
- October 2, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MEDWAY, Mass. -- Saylent Technologies, Inc., a leading provider of debit card management solutions, today announced that Alpine Bank, a community bank in Colorado with assets in excess of $2 billion, acquired a license of Y-Debit to improve management of their debit card program.
Alpine Bank acquired two of Y-Debit's three modules, Card Management and Card Profitability, to address their needs. Card Management will enable the bank to identify customer payment trends dynamically as well as track the effectiveness of marketing campaigns. Card Profitability was acquired to analyze the financial impact of its decisions and to automate the growing loyalty program ...