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Article: Rural lifestyle study unveiled.(Brief article)
- Article from:
- Agri Marketing
- Article date:
- October 1, 2006
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At the 2005 convention, NAFB unveiled the results of the first wave of the Rural Lifestyle Research Project that was commissioned with Ag Media Research. Now the second (and more comprehensive) wave of this research is complete. Shortly after the conclusion of Trade Talk on Thursday its results will be presented.
More than 2,000 telephone interviews were conducted in 48 states for this research. It is believed to be the first and most comprehensive national research study available on the rural lifestyle segment in the country. Approximately 63 million U.S. residents are reported by the government to be in rural communities, and perhaps 4 million to 20 million of ...