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Article: News Briefs.(Discovery Communications Inc. acquires Petfinder.com and PetsIncredible)(Turner Broadcasting System Inc. plans for a new network)(The CW Television Network appoints Joanna Klein and Gaye Hirsch)
- Article from:
- TelevisionWeek
- Article date:
- November 6, 2006
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Copyright informationCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Discovery Buys Pet-Oriented Companies
Discovery Communications has acquired Petfinder.com and PetsIncredible and combined them with Animal Planet to form a new unit called Animal Planet Media Enterprises. Ad-supported Petfinder.com facilitates pet adoption via the Internet. PetsIncredible produces and distributes pet training videos and runs the Web service PetVideo.com. An industry source said Discovery paid about $35 million for the two companies. Maureen Smith, executive VP and general manager of Animal Planet, will be in charge of Animal Planet Media Enterprises, which will also incorporate Animal Planet's consumer products business, Discovery said in a statement. -JON ...
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