Article: News Briefs.(Discovery Communications Inc. acquires Petfinder.com and PetsIncredible)(Turner Broadcasting System Inc. plans for a new network)(The CW Television Network appoints Joanna Klein and Gaye Hirsch)

Discovery Buys Pet-Oriented Companies

Discovery Communications has acquired Petfinder.com and PetsIncredible and combined them with Animal Planet to form a new unit called Animal Planet Media Enterprises. Ad-supported Petfinder.com facilitates pet adoption via the Internet. PetsIncredible produces and distributes pet training videos and runs the Web service PetVideo.com. An industry source said Discovery paid about $35 million for the two companies. Maureen Smith, executive VP and general manager of Animal Planet, will be in charge of Animal Planet Media Enterprises, which will also incorporate Animal Planet's consumer products business, Discovery said in a statement. -JON ...

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