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Article: Breathing New Life into the Press Release: Using the Search to Power up Public Relations.
- Article from:
- Business Wire
- Article date:
- September 29, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IABC/Chicago Arms Business Communicators with Critical Information on New PR Approach
CHICAGO -- The Chicago chapter of the International Association of Business Communicators (IABC/Chicago) today announced its October 4 suburban networking and professional development luncheon will focus on the critical importance of evolving the traditional press release to reach today's web-savvy audiences.
Carol Jouzaitis, senior vice president, director of public relations for Slack Barshinger will lead a compelling discussion about how PR practitioners are breathing new life into the press release by digitally optimizing articles to target customers, investors, ...