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Article: The First Twenty Years.(Fox Broadcasting Co.)
- Article from:
- Broadcasting & Cable
- Article date:
- November 13, 2006
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Ben Grossman
Fox Broadcasting became the "fourth network" in the fall of 1986, when it launched The Late Show Starring Joan Rivers . That didn't work. Neither did most other Fox shows in the early years. But by taking chances and pushing the envelope, Fox found its groove and has claimed the 18-49 Nielsen crown for the past two seasons. That's because of the Fox attitude that has been there from 21 Jump Street to House . David Goetzl and Wayne Friedman talked to the architects of Fox's framework to learn how they did it. And on page 26, Fox sports chief David Hill talks to Ben Grossman about Fox's pivotal event: grabbing NFL rights from CBS.
Barry ...