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Article: Shine business shine: annual reports bring company financials to life.
- Article from:
- Alaska Business Monthly
- Article date:
- November 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Alaska Business Publishing Company, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Each year, thousands of publicly traded companies publish glossy annual reports to provide investors and the general public information about their business history, current performance and plans for the future. The 2005 report for KeyCorp, for example, contains slightly more than 90 well-crafted pages designed to paint a vivid picture of the company's financial health.
KeyCorp, which is based in Cleveland, Ohio, is one of the country's largest bank-based financial services companies. With consolidated total assets of about $95 billion, it posted record earnings of $1.13 billion for 2005. Key, as KeyCorp and its subsidiaries are called, maintains nearly 950 ...