Article: Akamai and Kiptronic Join Forces to Monetize the Podcasting Market.

Technology Combination Enables Multimedia Publishers to Monetize Assets Across A Global Distribution Network

CAMBRIDGE, Mass. and SAN FRANCISCO -- Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today announced that Kiptronic, a leading ad marketplace for the podcasting industry, will leverage the Akamai global EdgePlatform to accelerate its customers' distribution of audio and video podcasts over the Internet. Kiptronic's patent-pending multimedia ad insertion technology allows audio and video podcast publishers to select targeted advertisements and sponsorships to run with ...

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