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Article: First Flavor Breakthrough Technology Uses Sense of Taste to Cut Through Advertising Clutter.
- Article from:
- Business Wire
- Article date:
- September 25, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A New Tool that Marketers and their Consumers Can Love
BALA CYNWYD, Pa. -- First Flavor, Inc. announces the introduction of Peel 'n Taste[TM], an easy-to-use, versatile, cost-effective marketing system that uses strips of edible film to allow consumers to taste-sample products. Peel n' Taste[TM] employs the most advanced flavor matching science, ensuring a faithful match to a product's flavor profile. When consumers place the edible film strip in their mouth, they get a burst of the flavor of the product.
Jay Minkoff, President and CEO, said "Peel 'n Taste[TM] is easy for marketers to deliver and fun for consumers to use. It will drive sales and ...