|
|
Article: Television and Advertisers Missing the Mark - and Market - With Large Boomer Audience, TV Land's New Generation Gap Study Finds.
- Article from:
- PR Newswire
- Article date:
- November 14, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK, Nov. 14 /PRNewswire/ -- Baby Boomers are frustrated that television and advertisers place too much emphasis on younger audiences and are missing the chance to connect with Boomers in their peak earning and spending years, according to the findings in TV Land's New Generation Gap Study.
The landmark study, which included input from more than 4,000 respondents nationwide, was commissioned by TV Land, a unit of Viacom Inc.'s MTV Networks, to deepen the networks' understanding of Boomers and was conducted by San Francisco-based Age Wave under the direction of its president, Ken Dychtwald, Ph.D., the nation's foremost authority on Baby Boomers, and Harris ...